News
Kate's Grainger article appears on website of Mike Rowe (of "Dirty Jobs"). Check it out at www.mikeroweworks.com.
New article about Loyalty Programs published 10/1/09. See it here.
Article from Business Marketing Association - Milwaukee newsletter:
When to Hire a Professional Writer
by Kate Kotecki
Not sure if you need help from a professional writer? Here are 6 reasons people often use freelance writing services.
- Get those back-burner projects done! It may be a long overdue website update, collateral for a new business unit that launched two weeks ago, or a press release that the CEO wrote and no one wants to touch with a 10-foot pole. Handing these off to a qualified independent writer can produce great results.
- In-house copywriting staff too busy or temporarily away? In almost no time, you can get a qualified copywriter to handle overflow projects quickly and reasonably.
- Speaking of budgets… When you can’t afford the overhead to hire a full-time writer, or one at a senior level, working on-demand with a seasoned freelancer or pool of writers typically saves money in the long run.
- Have no staff writer or marketing agency? Don’t fall victim to the thought that “I can write this stuff myself for a few months.” You probably don’t have a) the time, or b) the expertise.
- You’ve drafted text or web content, but need writing and editing expertise to complete the job professionally.
- Your writing is in a rut. If you’ve been recycling the same content for years, a pro with a fresh perspective can improve the way you present your message.
Contact Kate today for a free estimate or to get started on your writing project.
